A Beginner’s Guide to Working with Music Video Distribution Companies

Music video distribution companies play a vital role in the music industry, connecting artists with their target audiences by ensuring their videos reach the right platforms. For new artists and creators, navigating this process can be daunting. This guide provides a comprehensive roadmap for beginners to successfully work with music video distribution companies, ensuring your hard work reaches the widest possible audience.

What Are Music Video Distribution Companies?

Music video distribution companies specialize in the delivery and promotion of music videos across various channels, including streaming platforms, social media, and television networks. These companies serve as intermediaries between artists and platforms, making the process of sharing content seamless and effective.

Some popular music video distribution companies include VEVO, DistroKid, Symphonic Distribution, and TuneCore. Each offers unique features tailored to artists at different career stages, from beginners to seasoned professionals.

Step 1: Understand the Role of a Distribution Company

Before diving in, it's essential to understand what a music video distribution company does for you:

Platform Accessibility: They ensure your video is published on key platforms like YouTube, VEVO, and Apple Music.

Monetization: Many companies offer monetization options, helping you earn revenue through ads or streaming royalties.

Marketing and Promotion: Some distributors assist in marketing efforts, using tools like playlist placements and targeted advertising.

Analytics and Reporting: They provide insights into how your video is performing, including views, geographic reach, and audience engagement.

Understanding these roles can help you set realistic expectations and identify what services align with your goals.

Step 2: Prepare Your Video for Distribution

Before you approach a music video distribution company, ensure your video meets industry standards. Preparation involves several key steps:

High-Quality Content:

Your music video should be professionally produced and edited. Ensure it is visually appealing, well-lit, and tells a story that resonates with your audience. First impressions matter, and low-quality visuals can deter viewers.

Format and Resolution:

Check the technical specifications required by distribution companies. Typically, this includes formats like MP4, resolutions of 1080p or higher, and appropriate file sizes.

Metadata Preparation:

Metadata is the information associated with your video, including title, artist name, genre, release date, and credits. Proper metadata ensures your video is searchable and categorized correctly on platforms.

Cover Art:

Many distribution companies require cover art that represents your video. This should be professionally designed and adhere to platform guidelines.

Step 3: Research and Choose the Right Distributor

Not all music video distribution companies are the same, so it’s crucial to choose one that aligns with your goals. Consider these factors when selecting a distributor:

Platform Reach:

Determine which platforms the company can distribute to. Some specialize in YouTube and VEVO, while others offer access to a broader range of platforms, including TikTok, Instagram, and Facebook.

Costs and Revenue Sharing:

Compare pricing structures. Some companies charge a flat fee, while others take a percentage of your revenue. Ensure the pricing aligns with your budget and revenue expectations.

Marketing Support:

If you’re new to the industry, look for distributors that offer promotional services, such as playlist placements, email campaigns, or press releases.

Reputation and Reviews:

Research the company's track record. Read reviews from other artists to gauge their reliability and effectiveness.

Step 4: Submitting Your Music Video

Once you’ve chosen a distributor, the next step is to submit your video. While submission processes vary, the following steps are common:

Create an Account:

Sign up on the distributor's platform and fill out your profile with accurate information.

Upload Your Video:

Follow the platform’s guidelines to upload your video. Ensure you include all required elements, such as metadata and cover art.

Set Release Dates:

Decide whether to release your video immediately or schedule it for a future date. Scheduling can help you build anticipation and plan promotional activities.

Select Platforms:

Choose the platforms where you want your video to appear. Some distributors allow you to customize your distribution strategy by selecting specific channels.

Step 5: Promote Your Video

Once your video is live, your work isn’t done. Promotion is crucial to maximizing its reach. Here are some strategies to consider:

Social Media Campaigns:

Share your video across platforms like Instagram, Twitter, and TikTok. Create teasers and behind-the-scenes content to build hype.

Collaborate with Influencers:

Partner with influencers who can share your video with their followers, increasing visibility.

Email Marketing:

Use email newsletters to notify your fans and industry contacts about your video release.

Leverage the Distributor’s Tools:

Many distribution companies provide promotional tools, such as audience targeting or analytics dashboards. Use these to refine your strategy.

Step 6: Monitor Performance

Tracking the performance of your video is essential for understanding its impact and planning future releases. Use the analytics provided by your distributor to measure:

Total views and watch time.

Audience demographics (age, location, interests).

Engagement metrics, such as likes, comments, and shares.

Analyzing these metrics can help you identify what’s working and what needs improvement.

Common Mistakes to Avoid

Skipping Metadata:

Failing to include proper metadata can make your video harder to find, reducing its visibility.

Ignoring Legalities:

Ensure you own all rights to your video, including music and visuals. Unauthorized content can lead to legal issues or video takedowns.

Choosing the Wrong Distributor:

Don’t rush your decision. Research thoroughly to find a company that meets your needs.

Conclusion

Working with music video distribution companies can significantly amplify your reach and help you achieve your artistic goals. By preparing your video, choosing the right distributor, and actively promoting your content, you can set yourself up for success. Remember, persistence and continuous improvement are key—learn from each release and adapt your strategies to grow your audience over time. With the right approach, your music video can become the next big hit!