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8 Proven Tips For Writing Kickass Google Ads

Maximize your ads' potential and get more leads/sales

By Bee Big manPublished 3 years ago 6 min read
8 Proven Tips For Writing Kickass Google Ads
Photo by Myriam Jessier on Unsplash

When it comes to advertising your business online, there are so many factors that you need to keep in mind. In order to succeed with advertising, you need a unique selling proposition. As opposed to spending your time and money on ineffective ads and techniques, focusing on what works will help you get more return from the same budget. To achieve that, you need to follow certain tips: Write catchy headlines and descriptions for your ads, target the right keywords in your ads, create ads that look natural instead of forced or overly animated ads, and last but not least, test different ad layouts until you find the one that gets the most click-throughs.

Write Contacts-Friendly Headlines For Ads

If you want to convert more leads into clients, you need to focus on what matters in your sales pitch. When writing your headlines, the key is to keep your target audience in mind. The headline is what gets someone to click on your ad. It’s the first impression your reader will have of you and your business. If your headline isn’t enticing, you’ve likely lost the reader before you even begin to make your case for why they should be interested in your product or service.

When it comes to your headline, you need to write for your reader. You do not want to try to write a headline that will appeal to the entire world. Instead, you need to write a headline that appeals directly to the person you are targeting. For example, if you are selling health and fitness related products, you might try targeting someone who is feeling a bit under the weather. Write something like “6 Cold and Flu Tips to Stay Healthy This Season”.

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Target The Right Keywords In Your Ads

You want people to click on your ad, so you’re going to have to write ads that are targeted toward keywords that lead people to your website. This is done by using the right keywords in your headlines and in your ad copy. So how do you do that? The first step here is to understand the difference between broad and narrow keywords. Broad keywords are the ones that are used to describe the type of product or service an ad is selling. For example, a broad keyword for an ad selling sunglasses might be “sunglasses”. Narrow keywords, on the other hand, are the ones that are used to describe the specific product or service you are offering.

For example, a narrow keyword for an ad selling sunglasses might be something like “Ray Ban sunglasses”. When it comes to targeting keywords for your ads, you want to make sure that you are targeting keywords that are relevant to your product. To do this, you need to understand what is happening when someone reads your ad copy. When someone reads your ad copy, they are not reading your entire sales pitch. Instead, they are reading the headline, the subheadline, and the body of your ad.

Create Videos For Ads

Ads are great, but they’re nothing without a hook to get people to click on them. And that hook could be anything from a memorable video to a compelling call to action. One of the best ways to create an effective video ad is by using the right type of video. Videos are among the most popular marketing formats online.

They are effective because they allow businesses to connect with their target audience in a more personalized way. For your video ad to be effective, it has to be relevant to your target audience. So, you have to find out what your potential customers are interested in. You can do that by finding out what people are talking about on social media and what topics are trending on Google Trends.

Be Unique, Not Just Another Copy Of Others

One of the most important things you can do to make your ads stand out is to be unique. If your ads look like everyone else’s, you’re likely going to get frustrated with the results you’re getting and then give up. Being unique also means staying away from cliché and forced copy.

You want your copy to feel natural and not as though you’re trying to force it to sound good. You also want your copy to flow well and not be too long winded. If people are reading your content and getting bored along the way, then they are not going to stick around and read what you have to say.

Create Ads That Look Natural

Your ads have to look natural and not forced. This means that you have to avoid using any kind of art, music, or fonts that are too flashy or that don’t feel natural. When it comes to your ads, you want to keep in mind that they aren’t sales pitches. You want your ads to feel more like an invitation to read further into your website or to take a look at your product.

If they lead people to want to learn more about your product, they will be successful. To make your ads feel more natural, you want to make sure that they don’t look forced and that they are designed to look natural. You also want your text to be written in a font that is easy on the eyes.

Test Different Ad Layouts Until You Find the One that Gets You Most Click-Throughs

It’s a good idea to try out different ads and ads layouts until you find the one that gets the most click-throughs. When it comes to your ads and layout, you want to make sure that they are designed well and that they look natural.

You want to avoid using too many images and want to make sure that your text is easy to read and also easy on the eyes. You also want to make sure that your ads are not too long and that they are not too short. You want your ads to be the right length and not too short or too long.

Write Compelling Descriptions For Your Ads

One of the most important things you can do for your ads is to make sure that you have an excellent description for each one of them. As you are using them, you want to make sure that you are updating them and making sure that they are up to date with any changes that need to be made. You want to make sure that your descriptions are engaging the reader and making them want to click on your ad.

You want to make sure that your descriptions are captivating and that they have enough information in them for people to decide to click. To make sure that you are making your descriptions compelling, you want to use specific words that are commonly used by your audience. You also want to make sure that your descriptions are short enough for people to read them easily.

Wrapping Up

The sooner you get started with your on-site and off-site marketing efforts, the better. The sooner you start, the sooner you will see results. And the sooner you start, the better you will be for your business. You don’t want to be left behind by the competition: you want to be beating them. There are many factors that you need to keep in mind when it comes to a successful Google Adwords campaign. You can follow these proven tips to write amazing sales pitches and get results.

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