8 EASY SEO TIPS FOR EDITING ARTICLES ONLINE

What is SEO?

SEO stands for Search Engine Optimization. It is the process of optimizing your website and web pages to get free organic traffic from search engines like Google.

Take for example the website of a local used bike store:

I'm looking for a good quality but cheap used bike and want to learn from Google's extensive information search. I would type in the search bar 'quality second-hand bike in Geneva'. If a bike shop in the Geneva area pays close attention to the design and content of its website in accordance with SEO rules, the website will appear at the top of the search results page.

Why is SEO important?

People are constantly looking for information on different search engines. Getting this targeted, high-intent traffic is incredibly valuable for a website. For any website with many articles from different authors, content writers should keep in mind that if the website appears at the top of search results, its content will be read more, shared and, in turn, you will get a better reputation. . . It gives them more opportunities to connect with people and help them answer their questions, solve their problems, and become a trusted resource for them.

Easy SEO tips when writing an article

SEO is not limited to online content creation, but the best practices discussed below will help you position your website and content to rank higher on various search engines, Google being one. of the most important. .

1. Pay attention to keywords

You can prepare a keyword spreadsheet in your area of expertise that includes the top keywords and phrases that people search for. You need to understand your target readers and the words and phrases they search for. To find out, you can ask yourself a few questions like:

* What are your interests?

* How can I solve your problems?

* What are their favorite languages, platforms, etc.?

* Who are your competitors? (Similar site, similar authors, etc.)

There are plenty of tools online to help you find the right keywords: Uber Suggest, WordStream Keyword Tool, Google Trends, and SEM Rush.

2. Be sure to include your keywords in the article

Remember to include your keywords in the title, intro, meta description, slug, and first H1 or H2 headings. The set of important keywords is also called a key phrase.

Search engines learn the topic of the post/page by finding the recurring keyphrase there. So, good keyword density helps with SEO. This means that you should include your key phrase naturally in your writing. Suggested keyphrase density is between 0.5% and 3%.

Since things need to be in a good balance, a simple trick is to keep the keyphrase in the right amount in your article. Few hurt the rating; many look like spam and can be punished by search engines.

3. Write high-quality content

As you think about what to write, ask yourself: what can I offer that no one else can? What unique service can I offer? What knowledge can I share?

Types of content that can be shared:

* Something that solves player problems

* Find out what's hot and new in your professional field and add some of your ideas or opinions

* Make others look good. Interview someone who considers themselves an expert and share the content. This person is more likely to share and promote the article.

4. Make the content long enough to count

Search engines prefer longer articles in general. 600 words isn't bad, but if you can get 1000 words or more, even better. With longer content, you give more value to your readers, while keeping them on the site longer.

5. Ideal image title and size Search engines have to

"read" an image by title and rank it accordingly. Be sure to include the key phrase in the image title. Increases image rankings when people search for an image using a related keyword or phrase. A simple example: How people usually name images: "photo 3", "Flowers 5", etc. What your image titles should look like: "5 Tips for Search Engine Optimization" or "SEO Best Practices in 2020"... The ideal image size is less than 70KB. If your image is larger, try using online image compression sites like TinyPNG, TinyJPG, Image Optimizer, WeCompress, EzGif to make it smaller. Smaller images take less time to load, improving the user's browsing experience.

6. Prefer high quality links

The number and quality of links (to other sites) on your page are also part of the search engine's algorithm calculations. Search engines prefer more reliable sites like www.abcde.com to a link from an unknown blog. An article with reliable sources would be considered of much higher quality.

7. Refine your writing

Read more high-quality articles from reputable sites and train your eyes on an enjoyable writing style. Try to use short, concise paragraphs and sentences. Find someone who knows how to write to proofread and edit your article.

8. Be your own advocate and promote your article

Finishing writing and publishing shouldn't be the end of your attention to your article. Be sure to share it with your friends, former colleagues, and anyone else you think might be interested. Post on your social networks and try to engage with your audience. Finally, not everyone is an expert in online copywriting, let alone SEO. You can always go back and refer to these simple tips as you prepare for each of your articles. Relax and have fun writing!