7 Practical Reasons to Have a LinkedIn Company Page

LinkedIn.com is one of the largest professional websites. First created as a space for resumes and job searches, LinkedIn is now a great business resource for locating new clients. One overlooked feature is the company page.

A LinkedIn company page is a straightforward way to obtain greater visibility for a business. The following tips explain why a page is essential.

1. It's Free

Creating and maintaining a company page costs nothing – a paid subscription is unnecessary. Before embarking on this, do some homework. First, if you work for a company, get permission! Also, make sure to understand the target audience and be familiar with the company's services and products.

The LinkedIn company page will contain the company's main URL, contact email, and the number of employees.

To see more and create the page, click this link:

https://www.linkedin.com/company/setup/new/

2. Posting New Content

On LinkedIn, there's continually new content being posted. Company updates, hiring new employees, and industry-specific news are great examples. The posts are easily viewable and not buried under a profile.

Followers of the company will see the posts first and hopefully will like or react. This kind of content is gold – it's marketing that can't be scripted. Their activity demonstrates that people want, like, and trust the company!

3. Display Products & Services

An insurance company sells insurance – but what kind? The company page also shows and explains its offerings or products. The company name often indicates what industry it belongs to. Does the agency also offer annuities? The page could use a bulleted list of offerings with brief explanations.

4. Showcase Pages

This feature is a more recent offering by LinkedIn and is a subpage. The "drill-down" here can be a particular event, a new offering, or to reach a niche audience.

When potential clients land on the main company page, they may view a feature that tweaked their interest. The content here is specific and in-depth.

5. Greater Brand Awareness

Setting up a company page makes the business's presence more significant than individual profiles. Businesses or possible customers can more easily locate the business, see what it does, read testimonials, etc. An informed customer can better explain why they'd like to do business.

Testimonials posted by satisfied clients are awesome for brand awareness. Why? Their posts are shown in the company's feed and their own. Any posts will be visible to their network connections.

6. Connecting with New Clients

A company page also acts as a virtual billboard. Time for any business is valuable. Owners may not have time to meet or answer every possible new client call. To pre-qualify them, direct them to the company page.

Viewing the main page or a specific showcase page will see what kind of business they're dealing with. The owner does not need to go through an in-depth sales pitch. They can read the descriptions and offerings, watch videos, and go through any testimonials. If the client likes what they've seen and still wants to talk, arrange a convenient meeting date. There's no wasted time – the client is vetted.

7. Employees

Active employees are connected to the company page when they update their employment status. This is a built-in feature of LinkedIn and increases the company's visibility.

When posting content, let employees know. The post will appear in their feed. Liking, commenting, or sharing posts only increases the company's visibility. In turn, any reactions by their network ripple out into those connections. Complimentary marketing at its best!

As shown above, creating and updating a company page has many advantages. The results can be great with just some effort, good content, and creativity! Your bottom line will thank you!