7 Free Ways to Promote a Small Business Online

Everybody is on social media that the online community has now become synonymous with Facebook, Instagram, or Pinterest people – to name a few. It will pay off well to be relevant as possible on social media if you want to extend your reach to as many people as possible. Under its hood is several different platforms where you can build branding. Which, might we add, most of them you will not have to pay for. Just add the content and fill with pictures and videos or snippets of texts, and you are set with a fun and exciting post. Social media is a candid podium that allows you to create an image for your brand or your blossoming business. It is where you talk, sell, and-of course-promote your product or service.

Using it needs to be effectual, however. So it can be, you need to do it at a regular interval. Consistency is the key. You have to manifest reliability. The way to do is is by making other people feel that behind all the contents is a human being. Do not be on social media for the sake of being present. Utilize it well.

2. Create Youtube Videos

YouTube is the second largest search engine on the planet, next to Google. Anything that you type in the search bar will get you more than enough results. What makes it even better and unique is that what you get are videos. It's more yet engaging to your clients.

Isn't it more encouraging to watch a video than to read a long set of texts?

Therefore, it would not only pay to create a video but actually put it in the public by posting it on Youtube. If you explore the possibilities and the excellent outcomes which it can give you, then the rewards will be pretty fruitful.

The competition can be little tough.

So, right from the get go, you're supposed to make your videos as substantial as possible, much like being active on social media in the fact that you will need to do it regularly. The cool thing in using it to your advantage is it's simple to embed or be posted on other different social media sites. You put your video right there, or post on Facebook or on someone else's blog; then you're ready to go. 3. Contribute and Collaborate It applies to any undertaking whatsoever that you take up over the internet.

This one just can't be emphasized enough.

Building credibility online can only be helped with one thing - collaboration. The internet is huge, but it is crowded. The upside for that is that you can contribute and work with others whom you share similar clients; this may be a strategic way of building up your reputation and relationship to other people you share a similar niche with. So, how will you do it? You can guest post in exchange, which you are allowed to promote your product. You can also invite them to do a guest post on your platform. Offer what you can uniquely do. 4. Join and Participate in Online Communities By joining communities, you will be able to share what you have, be it in your knowledge or the product which you sell. Loads of it are present, but two of the most popular platforms now are Quora and Reddit.

Join in discussions.

Its benefit is you get to touch-base to the people who might already be interested in the product that you sell or service that you offer. Share them the knowledge and educate them, because they are willing to listen. Much more to that, they can give you an idea of the strengths and the weaknesses of your product. 5. Apply Basic SEO SEO: Knowing the basics should not be costly. While there will be paid trainings or tools that will make efficiency in learning, you're available for free, like resources you can find virtually anywhere. The idea here is familiarity: learn well the basics, then probably SEO will just do the trick for your business' flourishing. But why bother about the SEO?

Well, doing it and following its guidelines will increase your chances dramatically to rank higher in Google.

Ranking in the purest sense is your popularity in Google's search engine.

So if you are ranking highest among your competitors, you are already ahead of the game. Some big companies hire people to take charge of this. Those guys don't do anything else except continually optimizing the company's web pages. You are not to hire people for this, maybe not yet. Therefore, do that all by yourself with the aid of the basics. You had equipped yourself with the necessary means for the meantime that you are still small and will grow your business. 6. Put a Personal Touch and Send Emails Ask yourself this question: How would you win the trust of the audience? The online community is often filled with litters as it is accessible to almost anyone. Now, if you would like to make a difference and be unique, you will need to put in a personal touch. Technology is often attributed to not having an emotion. But, the internet is now a tool for communication.