Even if Lucky didn't cut the American leek, I wouldn't bury it.

However, in retrospect, Ruixing is already a company that makes people have countless question marks. The online takeout coffee model launched by coupons and ultra-low coffee prices has also been controversial, including, of course, exclusion from the environmental community.

The convenience of ordering by mobile phone, packing directly to the store, or the convenience of delivery makes office workers and student parties unable to stop, but while we enjoy these conveniences, it is easy to forget how much hidden environmental pressure is behind these conveniences. the disposable tea packaging waste consumed in large quantities every day makes it difficult for the environment to breathe.

In other words, the vast majority of the packaging of coffee and other drinks we get are eventually reduced to garbage, constantly increasing the burden on the environment.

In response to the call for environmental protection and to establish a better corporate image, some brands such as Starbucks, Pacific Coffee and costa have posted notices in their stores to accept their own cups and offer discounts to customers who bring their own cups. In addition, the store also provides some reusable porcelain cups for customers to use.

Not only classic coffee brands such as Starbucks, but also leisure tea brands such as Xi Cha and Nai Xue, which have only emerged in recent years, have also launched strategies such as "3 yuan discount for bringing cups to the store" and the provision of paper straws in the store. encourage people to reduce the use of disposable plastic products.

Starbucks brings its own cup "free of charge of 3 yuan"

By contrast, Lucky's drinks all use disposable cups, and according to its customer service, the company does not accept customers to bring their own cups to buy drinks!

Before the display on Weibo, I saw a picture posted by someone in Ruixing bringing a cup to fetch a drink. Out of curiosity, we went to Ruixing APP's customer service to consult. When we asked Ruixing if she could accept her own cup, the customer service's answer was really disappointing and confusing.

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(screenshot of chat page between agency staff and customer service)

When asking whether the customer service of the store can accept the self-brought cup, the customer service made it clear that customers are not allowed to bring their own cup to the store for drinks for the time being. When it was suggested that a friend had brought his own cup to fetch a drink, the customer service said it was an act of disobeying the rules of the store. When the pendulum continued to ask questions, the customer service obviously refused to continue to answer.

From the point of view of the pendulum, Lucky's position is actually very vague and very embarrassing. The quality of master coffee it promotes is obviously a far cry from the price and quality of its own products. This repeated horizontal jump positioning, people feel very embarrassed.

In the face of the above, the pendulum has to say that the success or failure, rise and fall of an enterprise is often related not only to its products and services, but also to its image in the eyes of the public. We don't know how far the brand can go as a result of Ruixing's fraud of grabbing a huge amount of foreign capital. However, the business model run by Lucky, which relies on heavy consumption of disposable drink cup packaging, is certainly not sustainable.

Here, we call on coffee and tea brands to actively fulfill their corporate social responsibility and actively introduce relevant measures to reduce the use of disposable beverage cups and other packaging, such as providing reusable cups and tableware, supporting and encouraging customers to bring their own cups, etc., jointly implement the concept of reducing resource consumption and environmental pollution, practice sustainable production and consumption, and alleviate the environmental crisis we are facing at present.