Corporate Social Responsibility Trends of 2022 and Beyond

The current Corporate Social Responsibility (CSR) landscape is changing rapidly. The digital world’s influence on CSR has been profound and ongoing, particularly in recent years. All businesses need to comply with the demands of the digital age.

Becoming a ‘Brand Company’

Successful companies know that being a brand company is essential to operating with integrity and remaining competitive. By establishing a culture of Corporate Social Responsibility, organizations have a better chance of staying in tune with the ever-evolving public sentiment. Whether you want to increase your brand equity or your bottom line, embracing CSR is an intelligent move. Corporate Social Responsibility is also excellent for building relationships with clients and expanding the customer base.

The Rise of User-Centric CSR

The increased trust through user-generated content (UGC) has meant that companies can no longer rely on mass-produced messaging and Public Relations campaigns to communicate their social mission. Instead, they need to listen to their audience and provide content that helps them, not just the organization.

The Importance of Diversity

Today’s business customers come from different backgrounds and have diverse needs. Companies need to be mindful of the needs of various demographics to make the right choices regarding CRS.

The Power of Pro Bono

Pro bono work is a significant way to ensure that organizations’ Corporate Social Responsibility efforts honestly give back. Many organizations will offer their services in pro bono work, but they don’t have a strategy. By partnering with organizations with a similar mission, organizations can create opportunities for cross-promotion, collaboration, and exchange of expertise.

The Future of Virtual Reality

Virtual Reality headsets are gaining popularity, but they have many potential uses for CSR. Companies can create content for the headsets and promote it on social media. The devices are also great for hosting virtual events, like virtual charity walks. Virtual Reality headsets can also help companies with marketing training.

Conclusion

With the rapid growth of digital media and the ease of creating content, it’s easy for companies to fall behind. However, the good news is that many trends are emerging to help companies stay competitive and effectively communicate their social responsibility. The new CSR landscape means that companies must be proactive, not reactive.

About John Jezzini

John Jezzini, based out of Los Angeles, California, is the CEO and Founder of Growth Network Holdings. Before founding Growth Network Holdings, John Jezzini worked for many years within the real estate industry. He started his career with Wells Fargo as a senior underwriter before joining The Mortgage Store Financial as the Director of Business Development. There, he managed a national sales team of over 300 employees and was responsible for over $3 billion in funding. In 2009, John co-founded Solomon One, a Los Angeles-based real estate development company that specializes in residential and commercial properties.

Outside of his career, John is an active philanthropist who believes strongly in corporate and cultural responsibility. Throughout the growth of his companies, he has prioritized tying his brand to impactful charities. For instance, Growth Network Holdings’ brand, Ervana, has a partnership with One Tree Planted, an organization that plants one tree for every ounce of product they sell.

Additionally, John Jezzini is passionate about Midnight Mission, a charity founded in 1916 by a gentleman whose mission was to eradicate homelessness and help those in need. Moreover, John Jezzini is active with the organization’s sister group, Home Light, which works with women and children affected by drug abuse and domestic abuse. Since many women and children find themselves on the street to escape abuse or dangerous home lives, Home Light was developed to provide a safe space for them to recover and rebuild. Working with the organization, John created and personally funds the Jezzini Learning Center. The Center helps children fill the gaps in their education after fleeing their homes so that they can integrate back into their grade level and feel empowered in their education.

To learn more about John Jezzini and his insight on entrepreneurship and corporate responsibility, be sure to visit his blog.