Angry People Click More: The Economics of Manufactured Dissent
(Ideas from the book The Economic Policy of Online Media: Manufacture of Dissent, Routledge, 2024)
Abstract
This article examines the formula ‘angry people click more’ as a core logic of contemporary online media and as a structural transformation of propaganda in the digital age. It argues that the defining feature of the current attention economy is not only the circulation of misinformation, but the systematic deployment of openly implausible claims designed to provoke moral outrage and sustain profitable engagement cycles. The analysis links Oxford’s 2025 Word of the Year ‘rage bait’ to earlier lexical markers of epistemic crisis such as ‘truthiness’ and ‘post-truth’, and situates this trajectory against the older ‘manufacture of consent’ model of Herman and Chomsky. While classical propaganda in totalitarian and mass-media systems sought ideological unity through censorship and the Big Lie, the emerging Propaganda 2.0 model, articulated by Peter Ayolov, monetises anger by manufacturing dissent and deliberately populating the public sphere with absurd, polarising narratives. The article interprets this dynamic through the allegories of ‘The Emperor’s New Clothes’ and Václav Havel’s greengrocer, showing how the move from fearful silence to permanent online rage changes both the psychology and political economy of propaganda. Drawing on Evgeny Morozov’s critique of fake-news moral panics, Frances Haugen’s disclosures about Facebook, and the documentary The Social Dilemma, it concludes that anger has become a tradable asset and that blatant lying has shifted from an authoritarian instrument of control to a market mechanism in a global ‘free trade in slogans’.
Comments (5)
Good ole' Marshall Dillon. I loved Gunsmoke and watched its reruns for years and years.
Re Flash Gordon - it was way before I was born; somehow they took the old series and ran it on TV because I watched it when little. Buster Crabbe, Charles Middleton and Jean Arnold. It had special effects, NOT! the space ships were on strings. I don't get it, why it was on TV in the 50-60s but it was sci-fi for kids at its best then. https://www.imdb.com/title/tt0027623/
Now we need THE RIFLEMAN.
Looking back on this show that my dad loved, Kitty was a well dressed prostitute sort of but on the show portrayed as saloon owner, yeah right; Chester was played by an actor who went on to be famous, Dennis Weavery; Doc Weaver knew everything. I watched it with my dad and of course it is outdated now and not politically correct, but a classic!
Oh I've neither watched nor heard of this show. Loved your poem!