Rachel Reviews: Fullfilment City by E.M. Arons
A settlement devoted to a distribution centre in Colorado provides the backdrop for a modern novel centred on consumerism
I really enjoyed E.M. Arons' book. It was, in some ways, very much a book of our times and yet, it had echoes of themes which have consistently affected humans in the eons before the 21st century.
Our main characters are Lydia and Paul. Lydia was previously a successful marketer, promoting businesses with flair and aplomb and generally being thought of as one of the best in San Francisco. But then, she experiences something which sets her on a wayward path and as the book starts, she is struggling to come back from there. Her colleague and friend, Paul shows concern for her personally, but her business is his business and so he needs her to shape up or his future is looking uncertain too.
Lydia needs to be shaken out of her depression and self-inflicted withdrawal and when a new opportunity arises that will take them both out of San Francisco, it could be just the new start that Lydia needs.
And so, they set off for Colorado to a settlement called Saltair Springs which has been specifically built as a place for a mail order depot, where people order online and their purchased goods are distributed from this centre.
Lydia's job is to present this place so that she makes it seem like the promised land: a place of opportunity, of fulfilment, a place to come to. But it soon transpires as Lydia interviews some of the residents that all is not great here and it may be tricky for even a woman of her expertise to show its good points. As she spends more and more time there, Lydia discovers something far more sinister going on...

This book reads well. Paul is catty but caring and his dialogue is witty and dry. He is the perfect counterfoil for Lydia's more staid and measured approach. I think that Arons' depiction of their dynamic is spot on - believable, realistic, everything you would want to have conveyed through a friendship/work relationship.
The premise of the book is something modern, with the mercantile nature of society today paving the way for a settlement to be created solely to comply with the needs of a consumer but as I said, there are many themes in this book that show humanity's discontent with their lives: overwork and how the worker is exploited; dissatisfaction in marriage and how that translates into life away from the spousal home; how society is driven by consumerism; how we should be looking out for each other with a view to helping ourselves in the process.
And really, hasn't economics always been a driver for man through the ages: what can be gained from someone else and put into our own pockets, and how that can be maximised?
A well-written, well-plotted story with a satisfying conclusion, engaging in its style and speckled with humour and humanity.
Rachel Rating: 4 out of 5 stars
*I don't know what the title of this book actually is. Here, it says it's Fulfillment City; on the front of my copy, it is Fullfilment City (hence the title I have given it here); in other reviews, it's Fulfilment City. Is this some sort of pointer to the fact that we can never reach fulfilment as it is always changing? Or is it something else less profound and more grounded in bad editing? I just don't know.


Comments (3)
Excellent review, Rachel. You brought out the most important part of the story so well that I am convinced that I must purchase this book and read it. Maybe Lydia can learn a little bit from you. Although it sounds like she more than knows what she is doing. I really found a lot of value in your statement: “how we should be looking out for each other with a view to helping ourselves in the process.” that is such a meaningful comment especially right now here on vocal when we are all struggling to get our stories read. Vocal very much depends on the whole process of reciprocation. But now I’m getting off the topic of your review of the story. You always do a great job and you are a fantastic writer. One of the best in my opinion. I enjoyed your note at the end about the word fulfillment and the different spellings.
Great review - always love reading your work and opinions. I am with Dharr. I am so horrifically bad at spelling that there is a possibility every book could go out with a different variation!!
I had to stare quite long at your Author's Note at the end to find the difference 🤣🤣🤣🤣🤣🤣 Loved your review!