Book Review: $100M Money Models: How To Make Money (Acquisition.com $100M Series) by Alex Hormozi

Introduction: A Playbook for Modern Wealth Creation

In today’s fast-changing economy, making money is no longer about following traditional paths like climbing the corporate ladder. The internet, digital businesses, and scalable models have created new opportunities for entrepreneurs, creators, and investors.

That’s why Alex Hormozi’s $100M Money Models: How To Make Money has quickly become a bestseller. As part of his $100M Series, the book breaks down the core business models that consistently generate wealth.

This review will take you through:

What the book is about

Key lessons and takeaways

Who should read it

Strengths and weaknesses

Why it’s one of the most important business books in 2025

👉 Get your copy of $100M Money Models on Amazon

About the Author: Alex Hormozi

Alex Hormozi is an entrepreneur, investor, and founder of Acquisition.com — a private equity firm that invests in growing businesses. With his wife Leila, Alex has built and scaled multiple companies beyond $100M in revenue.

He is known for his no-fluff, practical, and brutally honest approach to entrepreneurship. His previous books, $100M Offers and $100M Leads, have become must-reads for startup founders and marketers.

In $100M Money Models, Hormozi shifts from “how to sell” to how to pick the right model to build wealth in the first place.

The Big Idea of the Book

At its core, the book argues:

👉 Wealth is built by choosing the right business model, not just by working hard.

Alex shows that some models are naturally superior because they scale faster, require less overhead, and offer higher profit margins. Instead of guessing or copying trends, he teaches you how to identify the money models that have worked consistently across industries.

Key Lessons from $100M Money Models

1. The Four Wealth Models

Hormozi identifies four primary money models that have stood the test of time:

Assets – Building or acquiring appreciating assets (real estate, stocks, businesses).

Arbitrage – Buying low, selling high (trading, retail arbitrage, dropshipping).

Agency – Selling skills or services for a fee (consulting, marketing, freelancing).

Audience – Building and monetizing attention (content creation, influencers, media brands).

Each model has its own strengths, weaknesses, and wealth potential.

2. Scale Matters More Than Effort

Hormozi stresses that wealth doesn’t come from working harder but from leveraging scalable models. For example:

Coaching one-on-one = limited income

Selling online courses = infinite scale

By choosing models that scale, you escape the “time-for-money” trap.

3. Leverage is the Secret Ingredient

Four types of leverage accelerate:

Labor (hiring people)

Capital (using money to grow money)

Code (automation, software, AI)

Content (media and social platforms)

Hormozi explains how to apply these to whichever model you choose.

4. Picking the Right Model for YOU

Not every model fits every person. Some people thrive in content creation, others in finance or service businesses. Hormozi gives frameworks to evaluate:

Your current skills

Your available capital

Your risk tolerance

Your long-term goals

This helps you choose the model that maximizes your chance of success.

5. Avoiding Shiny Object Syndrome

One of the biggest traps for entrepreneurs is chasing trends — crypto today, AI tomorrow, e-commerce the next. Hormozi insists that wealth comes from committing to one proven model long enough for compounding to take effect.

Breakdown of the Book Structure

The book is structured into practical, easy-to-digest sections:

The Foundations of Wealth – mindset, leverage, and why models matter.

The Four Money Models – detailed breakdowns of assets, arbitrage, agency, and audience.

Choosing Your Path – frameworks for deciding which model is right for you.

Execution and Scaling – turning your chosen model into a multimillion-dollar business.

Long-Term Wealth – how to reinvest and transition from income to freedom.

Who Should Read This Book?

Aspiring entrepreneurs who don’t know where to start.

Small business owners who want to scale beyond $10K/month.

Content creators are curious about monetization.

Investors are looking for new opportunities.

Employees who want to escape trading time for money.

Comparison to Similar Books

If you liked:

Rich Dad Poor Dad by Robert Kiyosaki → You’ll find Hormozi’s book more tactical and modern.

The Millionaire Fastlane by MJ DeMarco → Hormozi adds real-world data and proven models.

The Almanack of Naval Ravikant by Eric Jorgenson → Hormozi gives you step-by-step blueprints, not just philosophy.

Pros & Cons

Pros:

✅ Practical, step-by-step breakdown of money models

✅ Backed by real business experience and data

✅ Engaging, no-BS writing style

✅ Actionable frameworks anyone can apply

Cons:

❌ U.S.-centric examples (may need adaptation globally)

❌ Beginners may feel overwhelmed by choice

❌ Not a “get rich quick” — requires patience and commitment

Why This Book Matters in 2025

In a world where AI, automation, and digital platforms are disrupting industries, $100M Money Models gives readers a roadmap for choosing the right wealth path.

It’s not about luck or chasing trends — it’s about making deliberate choices and building businesses that can thrive for decades.

For anyone serious about wealth creation in the 21st century, this book is essential reading.

Final Verdict

Alex Hormozi’s $100M Money Models is one of the most actionable business books of the decade. Instead of motivation, it gives you practical models to follow.

Whether you’re starting from zero or already running a business, the lessons inside can save you years of trial and error.

👉 Order your copy of $100M Money Models: How To Make Money on Amazon today