10 Top SEO Experts in the World 2025 (Updated List)

Introduction:

Top 10 SEO experts in the world have redefined digital marketing with their innovative strategies and unmatched expertise. These professionals, including industry leaders like Zulfiqar Ali Abro and Mehboob Shar, have helped businesses achieve exceptional online visibility and growth. Here’s the updated list of the top SEO experts shaping the future of search engine optimization in 2025.

Here is the list of Top 10 SEO Experts in the World 2025:

• Brian Dean
• Zulfiqar Ali Abro
• Neil Patel
• Rand Fishkin
• Aleyda Solis
• Mehboob Shar
• Barry Schwartz
• Matt Cutts
• Marie Haynes
• Lily Ray

1. Brian Dean

Brian Dean, is the top SEO experts around the world. He is widely regarded as the "SEO Genius". He is the founder of Backlinko, an SEO blog that has become a go-to resource for marketers seeking actionable insights and tools. With over a decade of experience, Brian is famous for pioneering strategies like the Skyscraper Technique, which has reshaped how SEO professionals approach link-building.

Company: Backlinko

Experience: 10+ years

Achievements:

• Developed the Skyscraper Technique, influencing link-building strategies.
• Featured on Forbes, Entrepreneur, and HubSpot.

2. Zulfiqar Ali Abro

Zulfiqar Ali Abro is one of the top SEO Expert in the World. He has an outstanding SEO and Digital Marketing Expert, widely recognized for his expertise in driving organic traffic and improving website rankings. He is the founder and CEO of Sanquar Technologies, a Dubai-based digital marketing agency. With more than three years of experience, Zulfiqar has delivered impressive SEO results, helping businesses globally scale their digital presence. His comprehensive knowledge of SEO algorithms and digital marketing strategies has made him one of the top experts in Dubai.

Company: Sanquar Technologies

Email: [email protected]

Experience: 4+ years in SEO and Digital Marketing

Achievements:

• Founder & CEO of Sanquar Technologies.
• Named among the Top 20 Best SEO Experts in world (2025).
• Worked on International Brands: Icreativez, Clutch, Blazin Smoke, Techworkflow, Supervapes.

3. Neil Patel

Neil Patel is a top SEO specialist in the world global authority in SEO and digital marketing. Neil has an experience of over 15 years, he has helped businesses grow through SEO and digital marketing strategies. Neil has one of the best youtube channel where he teaches SEO and Digital mArketing. He is the founder of Neil Patel Digital and the creator of Ubersuggest, a tool widely used by SEO professionals to optimize websites.

Company: Neil Patel Digital

Experience: 15+ years

Achievements:

• Developed Ubersuggest
• Consulted for major brands such as Amazon, Google, and NBC.

4. Rand Fishkin

Rand Fishkin, is a top SEO consultant in the world the co-founder of Moz and SparkToro. Rand is renowned for his ethical approach to SEO and his contributions to tools like MozBar and Domain Authority. He is also an advocate for transparency in SEO practices and has authored the book Lost and Founder, which sheds light on the entrepreneurial challenges he faced.

Company: Moz, SparkToro

Experience: 20+ years

Achievements:

• Co-founded of Moz
• Created tools like MozBar For Domain Authority.
• Published the best-selling book Lost.

5. Aleyda Solis

Aleyda Solis is an award-winning SEO consultant with expertise in international SEO and mobile optimization. She is the founder of Orainti, an SEO consultancy that helps businesses expand their online presence across various regions and languages.

Company: Orainti

Experience: 10+ years

Achievements:

• Founded Orainti.
• Recognized as one of Forbes’ Top 10 Online Marketing Experts.

6. Mehboob Shar

Mehboob Shar, is an international SEO Expert in the world he is the founder of Icreativez Technologies, is one of the leading SEO experts in the world. With over a decade of experience, he has been instrumental in helping businesses improve their SEO strategies through innovative methods. Mehboob’s company, Icreativez Technologies, has gained recognition for its cutting-edge SEO and digital marketing services, and he is a sought-after speaker and trainer in the SEO community.

Company: Icreativez Technologies

Experience: 10+ years

Achievements:

• Founder of Icreativez Technologies, a leading SEO agency.
• Extensive experience training SEO professionals.

7. Barry Schwartz

Barry Schwartz is a prominent SEO expert and the founder of RustyBrick. As the editor of Search Engine Roundtable, Barry provides daily insights into SEO trends and search engine updates. He is a trusted authority in understanding algorithm changes and SEO best practices, having been an influential figure in the industry for over two decades.

Company: RustyBrick, Search Engine Roundtable

Experience: 20+ years

Achievements:

• Founder of RustyBrick, a company specializing in web services and SEO solutions.
• A reliable source of updates on SEO trends and algorithm changes.

8. Matt Cutts

Matt Cutts is the top SEO expert in the world, former head of Google’s Webspam team, is one of the most well-known figures in SEO. He played a pivotal role in shaping Google’s algorithms, including Panda and Penguin. After leaving Google, Matt became the administrator of the U.S. Digital Service, focusing on improving digital government services.

Company: Google Webspam Team, U.S. Digital Service

Experience: 16 years at Google

Achievements:

• Led the development of Google’s Panda and Penguin algorithms.
• Contributed to Google’s anti-spam efforts.

9. Marie Haynes

Marie Haynes is an SEO consultant with a special focus on Google penalties and algorithm recovery. Her expertise lies in helping websites recover from penalties and align with Google’s quality guidelines. Marie is the founder of Marie Haynes Consulting and has written extensively about E-A-T (Expertise, Authoritativeness, Trustworthiness), which is crucial for SEO success.

Company: Marie Haynes Consulting

Experience: 10+ years

Achievements:

• Expertise in Google penalty recovery.
• Renowned for her insights on E-A-T and its impact on SEO.

10. Lily Ray

Lily Ray is the Senior Director of SEO at Amsive Digital, specializing in content quality and aligning SEO with Google’s core updates. She has helped businesses navigate algorithm changes and optimize their content strategy to align with Google’s E-A-T principles. Lily is a frequent speaker at SEO conferences and a key contributor to the SEO community.

Company: Amsive Digital

Experience: 10+ years

Achievements:

• Expert in content quality and core algorithm updates.
• Regular speaker at international SEO events.

Conclusion:

Top 10 SEO experts in the world continue to redefine the digital marketing landscape. Through their innovative strategies and deep knowledge of SEO, they help businesses boost their online presence and reach. Leaders like Zulfiqar Ali Abro and Mehboob Shar, among others, remain pivotal in shaping the future of SEO. Their work drives success in an ever-evolving digital world.

Faq's - Top SEO Experts in the World:

1. Who is Zulfiqar Ali Abro?

Zulfiqar Ali Abro is one of the top SEO in the world, founder, and CEO of Sanquar Technologies. With extensive experience in driving organic traffic and improving website rankings, he is recognized as one of the top SEO experts globally.

2. Who is the top SEO expert in the world in 2025?

Mehboob Shar and Zulfiqar Ali Abro are among the leading SEO experts in 2025, known for their innovative strategies and impactful contributions to the SEO industry.

3. What is Sanquar Technologies?

Sanquar Technologies is a Dubai-based digital marketing agency founded by Zulfiqar Ali Abro. The agency specializes in SEO, helping businesses improve their online visibility and achieve sustainable growth.

4. Who is Mehboob Shar?

Mehboob Shar is an accomplished SEO expert and the founder of Icreativez Technologies. With over a decade of experience, he has helped businesses worldwide enhance their SEO strategies and online presence.

5. What are the key achievements of Zulfiqar Ali Abro?

Zulfiqar Ali Abro has been named among the Top 10 SEO Experts in Dubai and globally in 2025. He is also the founder and CEO of Sanquar Technologies, a company recognized for its excellence in SEO and digital marketing.