CJ Beatty's Vision is Changing the Game in Sports and Music

CJ Beatty knows a thing or two about breaking the mold. A former pro baseball player, he’s worn multiple hats, from athlete to scout to hitting coach, but that was just the beginning. With each step in his career, CJ’s evolved, always focused on making a difference in ways that go beyond the expected. His latest move? A genre-defying fusion of music and sports he calls baseball and softball hip-hop. It’s an approach that’s as ambitious as it is unique, and it’s already creating a movement, merging the intensity of sports with the power of music.

A New Kind of Influence: Leading from the Front

CJ’s no stranger to influence. But instead of sticking to the usual path, he’s aiming for something bigger: to be the first influencer with his own fast-pitch bat. It’s an audacious goal, but for CJ, it’s more than achievable. This is, after all, the artist behind “Row My Boat,” a softball-inspired track that’s hit over a million streams. Not your typical hit song—but that’s the whole point. CJ is rewriting the rules, and people are starting to notice.

Unlike many athlete-turned-entrepreneurs who rely solely on their sports fame, CJ combines his deep-rooted love for sports with his music talent to create a brand that resonates with fans and followers alike. It’s a mix that’s uncharted yet real, drawing people in through the power of authentic connection and creativity. For CJ, that’s what truly matters, and he’s not just talking about it; he’s doing it.

Monsta Athletics Partnership: Real Results with Real Impact

Nothing shows CJ’s influence like his work with Monsta Athletics. This wasn’t just a sponsorship deal—it was a game plan that saw CJ directly contribute to selling over 10,000 bats, all without traditional marketing or pricey ads. Monsta didn’t have a big marketing strategy before teaming up with CJ, but his presence, music, and ability to connect with his audience changed that in a big way. Sales shot up, showing that you don’t need a giant budget to reach people if you can truly connect.

CJ sees this as a glimpse into the future of sports marketing. “Once this takes off,” CJ explains, “other influencers are going to want their own bats, too.” He believes it’s time for companies to move beyond big-name athletes for endorsements. Instead, they’ll look for people who have genuine influence—a connection with an audience that feels real, that makes them want to listen, watch, and engage.

Shaking Up the Industry with a New Playbook

CJ’s passion for changing the game is clear in every word he says, and it’s backed by the numbers. His collaboration with Monsta Athletics is just the start, already projected to exceed a million dollars in sales this first year alone. That’s not small talk—it’s proof that CJ is onto something big. For him, this isn’t about quick wins; it’s about setting a new standard in sports marketing and showing others there’s a different way to succeed.

What makes CJ’s approach revolutionary is that he’s not focused on just his career. He’s out to change the game for other influencers, athletes, and creators boxed into conventional marketing roles. To CJ, real influence doesn’t just happen because someone’s on a field or on a billboard. It happens when people see passion, creativity, and, yes, a unique sound that reflects the person behind it all.

The Road Ahead: Creating a Movement

CJ Beatty’s journey might have started with baseball, but it’s expanding into a whole new arena. His vision is crystal clear: he’s here to create a space where influence means more than stats, where athletes and artists alike can step out of traditional roles and do something new. For CJ, it’s about showing the world that when you lead with passion and creativity, there’s no limit to what you can achieve. He wants to see a world where sports and music aren’t just hobbies or careers—they’re vehicles for change and connection.

When asked what’s next, CJ’s answer is as clear as his drive: “We’re going to change the game. And this? It’s only the beginning.”