Chasing Vibes, Not Trends: Inside 3LitMari’s Dual Life as a Collegiate All-Star and Purpose-Driven Artist Shaping a New Sound for a New Generation

3LitMari is more than an artist — he’s a leader, mentor, and movement. Based in Miami and hailing from Chicago, Camari Gilbert blends motivational storytelling with powerful lyricism to create music that uplifts, inspires, and represents. As the founder of 3 Lit Academy, he has already impacted hundreds of youth through basketball training and mentorship — and now he’s doing the same through music. With a background in college basketball and community service, 3LitMari is using his voice to speak purpose into his generation.

The 3Lit Brand participates in annual turkey drives in Chicago. 3Lit donates merchandise and food to local Atlanta homeless shelters in partnership with record label Three Twenty Three Music Group. Gilbert was recently featured on radio interviews for sports and music in Tennessee, YSN YocoRadio 96.3FM. He filmed a live unplugged show featuring his original music in Las Vegas and also walked in a charity fashion show for biteSiZeD Magazine supporting local artists and dog shelters in Las Vegas.

What do you think sets you apart from other emerging artists?

Definitely my sound and my approach. I don’t chase trends, I move with intention. The way I blend influence and emotion into my music creates something real, something that resonates.

If your music could speak to just one person in the world, who would it be and what would it say?

I can’t name one specific person but it would speak to anyone chasing a dream or locked in on a mission. It would say: “You’re built for this. Keep pushing, no matter what.” That’s the energy I try to put into every track.

What has been the biggest personal sacrifice you’ve made in order to pursue your music career?

Balancing music with being a collegiate athlete has been one of the hardest things. Time, energy, focus, it’s a constant juggle. But it’s taught me discipline and how to show up for both passions without losing myself.

Do you have a creative routine, or is your process more spontaneous?

I’m more on the spontaneous side. I let the moment guide me. When I catch a vibe, I lean into it and let it build naturally, those usually turn out to be my best records.

Do you see your music as an extension of who you are or as a character you step into?

It’s 100% an extension of who I am. Every lyric, every melody, it’s all real. I don’t put on a mask or play a role. I just express what’s already inside me.

Have you ever had a moment where you considered giving up? What kept you going?

Yeah, especially early on. It’s a slow grind, and there were times I questioned it. But the turning point came when people started telling me my music lifted them up, put them in a better space. That reminder of impact kept me locked in.

What kind of legacy do you want your music to leave behind?

I want to leave a legacy of hope, love, and inspiration. I want people especially those who’ve walked similar paths, to hear my music and feel seen, motivated, and reminded that they can overcome anything.

How has basketball shaped your mentality—not just as an athlete, but as a creative?

It’s my peace. The court is where everything slows down for me—it’s like meditation in motion. That same clarity carries over when I create.

Do you feel like your creativity gives you a unique edge or mindset on the court?

Definitely. It lets me see the game differently—I’m not just reacting, I’m creating out there too.

How important is it for college athletes today to think beyond sports when it comes to their platform?

Very important. The ball stops bouncing one day—build your voice, your brand, and your impact while you can.