Zuhrah Sarraf

What’s Missing in Today’s Mobile Apps — And Can You Build It?

The rapid evolution of mobile apps has revolutionized the way we interact with the world. From ordering groceries with a few taps to monitoring health metrics through smart wearables, mobile applications are no longer just tools; they’ve become integral to our daily routines. Yet, even with such innovation and advancement, there remains a noticeable void in many of today’s applications. A sense of completeness is often lacking—not in the technical performance, but in the emotional and experiential connections they offer. Users have started to expect more than just smooth interfaces and fast loading times. They crave meaning, intuitive design, genuine value, and smarter personalization. So, what exactly is missing in today’s mobile apps—and more importantly, can you build what’s missing?