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What Is a Landing Page? Understanding Its Importance in Digital Marketing

Introduction: In the world of digital marketing, landing pages play a crucial role in converting website visitors into leads or customers. Whether you're promoting a product, running an advertising campaign, or seeking email sign-ups, a well-designed landing page can significantly boost your conversion rates. But what exactly is a landing page? In this article, we will explore the concept of landing pages, their purpose, and why they are essential for online marketing success.