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The Boom of Bite-Sized Entertainment: Why Short and Sweet Wins

Time’s a rare commodity these days, and the entertainment industry knows it. Gone are the days when a three-hour movie or a sprawling video game was the default way to unwind. Now, it’s all about bite-sized fun—quick hits of joy that fit into a coffee break or a subway ride. From 60-second videos to five-minute games, this trend’s exploding, and it’s not hard to see why. People want their fix fast, and companies are racing to deliver. Let’s break down what’s driving this boom, the challenges it brings, and why short and sweet might just be the future of fun.