Tarfs Photobin

Gaurav Bhatia sheds light on the key factors responsible for enhancing the luxury experience

Luxury brands are often regarded as an extravagant experience in the minds of customers. According to the survey carried out by ProdegeMR, approximately 64 per cent of respondents advocate for luxury experience on the ground that these goods are of better quality. Experiences have always been intrinsic to luxury. Brands dealing in luxury are all about lavish and elite feelings. To create a loyal customer base, understanding their yearnings is crucial. Gaurav Bhatia, the Ex MD of Sotheby’s, sheds light on the prospects to enhance the experience of luxury customers.