Suresh Shiva

Digital Marketing 2.0

Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a target audience and influence their purchasing decisions through online advertisements, content marketing, influencer marketing, search engine optimization (SEO), and other tactics. The advantage of digital marketing over traditional marketing is the ability to track and measure results, adjust strategies in real-time, and reach a global audience at a lower cost.