Search engine optimization (SEO) and its role in digital marketing
I. Introduction
Search engine optimization, commonly known as SEO, is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It is a fundamental aspect of digital marketing and plays a crucial role in driving organic traffic to a website. By utilizing a combination of technical and creative techniques, SEO aims to improve a website's relevance and authority in the eyes of search engines such as Google, Bing, and Yahoo. This, in turn, leads to higher visibility, more traffic, and ultimately, increased revenue for businesses. In today's digital age, where the majority of online interactions begin with a search query, having a strong SEO strategy is essential for any business looking to establish and grow its online presence.
