Sujay Mukherjee

The Premium Paradox—Investing to Earn in a Subscription-Driven Digital Economy

The digital economy is increasingly gatekeeping opportunities behind premium memberships. Platforms like Medium, Substack, and AI tools such as ChatGPT Plus exemplify this shift, where access to monetization or advanced features requires upfront investment. This article explores the implications of this trend, particularly for solo entrepreneurs and content creators, and examines the paradox of needing financial resources to unlock earning potential.