Steven Cruise

From Data to Action: Leveraging OptiKPI to Drive Online Gaming Revenue

The online gaming industry has seen a remarkable surge in popularity over the last decade, with the global online gaming market predicted to reach $127.3 billion by 2027, growing at a CAGR of 11.5% from 2020 to 2027 (source: Grand View Research). The widespread use of artificial intelligence (AI) has played a crucial role in this growth, enabling personalized and targeted marketing to attract new customers and retain existing ones.