Social Profits

Why Every Business Should Have a TikTok Marketing Strategy in 2023

With over one billion active users worldwide, TikTok has become a social media powerhouse. The platform has proven to be incredibly popular with younger generations, but it's also gaining traction with older age groups as well. If you're a business owner, you should be considering TikTok as part of your marketing strategy. In this article, we will look at why every business should have a TikTok marketing strategy in 2023.