Do Product Configurators Replace Sales Teams?
With thousands of active stores on the web and increasing consumer reliance on online shopping, eCommerce is thriving. There has never been a better time to buy goods online than now, and consumers get to enjoy the freedom of choosing from a wide variety of online and physical vendors. On the other side of the barricades, the vendors are locked in a heated and highly-competitive battle. They have to fight tooth and nail for every sliver of market share, which often requires the use of creative and daring tactics. A product configurator is one such approach that fits the bill.
