Sergey Rusak
Bio
With 20 years in marketing, Sergey was an early member of WordStream team in 2011. After leaving in 2015, he held key marketing roles at Boston tech firms. His work is featured on WordStream's blog, RetainTrust and Medium
Stories (2)
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Why Are Local Car Dealer Commercials in the USA So Obnoxious?
Ever cringed at those obnoxious car dealership ads in your newspaper or on TV and wondered who creates them? That was me! Early in my career, I worked at a car dealership advertising agency and was behind those crazy car dealership ads. I’ve seen firsthand why car dealership ads seem stuck in the 70's and haven't evolved.
By Sergey Rusakabout a year ago in Wheel
The Effect of 2023–24 Tech Layoffs on Companies Glassdoor and Indeed Profiles
For years, tech companies attracted top tech talent by offering perks, job security, and career growth, creating laid-back office culture and, post-COVID, work from home (WFH) options. These benefits created strong Glassdoor ratings and positive employee reviews, making it easier for tech companies to attract top candidates, especially when competing with other industries. However, the recent increase in tech layoffs, with nearly 1,200 companies cutting over 260,000 jobs in 2023 alone (according to Layoff Tracker), has disrupted this trend, impacting companies' reputations and employee morale, a shift not seen since the 2001 “dot-com bubble.”
By Sergey Rusakabout a year ago in Critique
