Serena Ryder
Bio
Serena, a marketing analyst at Innocrux, merges her passion for technology with her expertise to create captivating content on the latest tech trends.
Stories (3)
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How to Build an OTT Platform: A Step-by-Step Guide
Introduction to OTT Platforms OTT platforms are web-based services that deliver video content over the internet, bypassing traditional cable or satellite providers. Users can access a wide variety of content such as movies, TV shows, live sports, and more through OTT streaming services. These platforms, such as Netflix, Hulu are rapidly transforming the entertainment landscape by offering content directly to viewers anytime and anywhere. Understanding what OTT platforms are and how they work is the first step to creating a successful OTT streaming platform.
By Serena Ryderabout a year ago in Geeks
Personalization in OTT Apps: How to Engage and Retain Viewers
In the competitive world of Over-The-Top (OTT) streaming, personalization has become a key strategy for engaging and retaining viewers. The ability to deliver content that resonates with individual users can significantly enhance the viewer experience, driving loyalty and long-term success. In this article, we'll explore how personalization in OTT apps can boost viewer engagement, retention, and overall satisfaction, with insights and solutions from Innocrux.
By Serena Ryderabout a year ago in Geeks
The Future of OTT Streaming: Trends to Watch in 2024
As we move into 2024, the OTT (Over-The-Top) streaming industry is set to experience significant shifts driven by technological advancements and changing consumer behaviors. Here are the key trends that Innocrux believes will shape the future of OTT streaming in the coming year.
By Serena Ryderabout a year ago in Geeks
