Sanjana Doddamani

INNOVATION

The word “innovation” is derived from the Latin word ‘Innovare’, which refers to renew. In essence, the word has maintained its meaning up until today. Innovation refers to the ability to modify, improve, or create a product or a service with an aim to serve or retain the operations of the company. It refers to constant improvement of the products and services offered by any desired organization. Innovation is one among the foremost important aspects in most of the business organizations as they strive to achieve their goals and objectives. It brings about changes within the traditional way of management to new and improved methods.