Robert Anderson

'Fallout 76's 'Multiplayer' Rumours Have Fans Scared

They tease for a reason. There’s a common practice in the video game market to begin discussion on your latest titles before the Electronic Entertainment Expo (E3) even begins—this, in turn, starts the hype train with plenty of coal in the metaphorical bunker. But hype isn’t the only objective, of course. This practice also makes sure any further involvement in E3 isn’t lost amongst the riff-raff of every other developer trying to circle jerk their latest attempt at making money. Not to say this is the only way to approach E3, but it seems to be the most effective strategy for a variety of video game publishers—EA, Activision, or Nintendo for example.