Rob Elkington
Joined August 2022
1 story
Bio
Rob Elkington is a business professional and entrepreneur. He is an Assistant Professor at Trent University Faculty of Business and CEO of Global Leadership Initiatives.
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How to Write a Business Plan
Many steps go into creating a new business. The most critical step is sitting down and writing a business plan. Now, this may seem like an insignificant step, especially in comparison to coming up with ideas (and funding), but it would be a mistake to write this step off.
By Rob Elkington4 years ago in Journal
