Rachel Gray
Stories (126)
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Delivering Customer Experience with Direct Mail
However, with rising postal and paper costs, it is essential that direct mail is effective, to make the process worthwhile. Here, we will explore how businesses can use direct mail to create a memorable and effective customer experience.
By Rachel Gray2 years ago in Trader
How to Avoid Greenwashing as a Small Business
The worry of greenwashing is real – with some companies such as Coca-Cola and IKEA facing lawsuits due to their own sustainability messaging. As a small business, you don’t want to be facing these sorts of financial and reputational conflicts.
By Rachel Gray2 years ago in Trader
Revealed: The True Cost of Holiday Prep
These can range from a new holiday wardrobe to beauty treatments, and even your pet care. Here, we aim to expose these costs, revealing the true cost of holiday preparation - and offering tips on how you can save money during the process.
By Rachel Gray3 years ago in Viva
Fit for a Princess: Six Stunning Outfit Choices Worn by British Princesses
In other words, they’ve been around for donkey’s years! Their history, social class, and – ahem – finances mean they’re incredibly influential not just in British society, but across the globe. And this impact naturally extends to fashion and style.
By Rachel Gray3 years ago in Viva
The Importance of Customer Care During the Cost-Of-Living Crisis
In a nutshell, higher inflation and interest rates are weakening household purchase power. It’s no wonder, then, why many are profoundly concerned. As a business, you need to ensure that your customer care team boasts the right people with the right attitudes, as care and compassion are paramount. They must be knowledgeable so they can assist with queries, but also patient and sensitive, as many people are going through the worst period of their lives.
By Rachel Gray3 years ago in Trader
