priyanka kale
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WHY YOU SHOULD BE HIRING AN ADVERTISING AGENCY
We get many questions from our clients, friends, and prospects why a business owner should get an advertising agency instead of dealing with the tasks directly with various media vendors themselves. While they ask these questions, they are referring to website developers, search engine marketing companies, branding freelancers etc.
By priyanka kale5 years ago in Journal
SIMPLE WAYS TO CREATE A PERFECT LOGO
A logo is the face of a brand. It makes the first impression on customers and it is important to make the first impression a lasting one. It connects with people on a subconscious level and decides what people should think about the brand. Along with creating a brand identity, it is important to make it appealing. The face of entire business must be captivating and create an impression about what the brand is about. Making a wrong impression will create a downfall of the business and not be fruitful to create a sustainable business. On the other hand, a logo that resonates with the true brand image and has a strong recall value will help the business grow. Creating a logo that represents brand identity and connects people emotionally will help businesses stay in the game for a long time. The good news is, there is a mantra with which you can create a perfect logo. Following is the mantra which can help you:
By priyanka kale5 years ago in Journal
CHANGES IN BRANDING ACCORDING TO CHANGES IN TECHNOLOGY
Remember, when your mother would go grocery shopping, and she’d take you with her. The grocer’s shop would be plastered with posters of many different brands. Your mother would hand over the grocery list. The grocer would check the list, and mention which brands were not available and would offer an alternative brand may even insist on that product stating it is better, cheaper. Mother would then reluctantly agree, use the product for the month, and if it was good, it would become a part of the prestigious grocery list. This is how smaller brands made their way to your home and established brand identity, while bigger brands could afford newspaper, billboards, radio and television ads. The story is different today.
By priyanka kale5 years ago in Journal
CONSULTANTS AND THEIR DIFFERENT BRANDING STRATEGIES
Branding strategies are the first milestone in the journey of building a robust brand. The strategy must be internal and begin with focusing on fundamentals like making a brand positioning strategy, experience, differentiation, and purpose. This results in the making of a brand communication strategy, which is the voice and faces the brand. Developing a brand identity involves multiple processes, evaluation, and re-evaluation. Brand development is all about focusing on the necessities and getting the formula and brand matrix correct.
By priyanka kale5 years ago in Journal
SOCIAL MEDIA ENGAGEMENT: A CREATIVE AND CRUCIAL THING BEHIND THE GROWTH OF YOUR BUSINESS
Social media is quickly turning into one of the most necessary aspects of digital marketing, that provides unimaginable edges that help reach several customers worldwide. And if you are not applying this profitable source, you are missing out an unbelievable marketing chance, as it makes it simple to spread the word about your product and mission.
By priyanka kale5 years ago in Journal
All About Performance Marketing
For a business or company to stay in competition and relevance within the vast and volatile marketplace, various marketing strategies are used to ensure the business achieves its set marketing objectives and goals. As technology continues to advance, strategies evolve and adapt and one such example of what new technology brings forth in terms of effective marketing is the marketing model called Performance-based marketing or simply Performance marketing.
By priyanka kale5 years ago in Journal
Progressive Web Apps (PWAs) Which Offer the Functionality of a Native Mobile App
Be it our alarm clock, to booking our rides, or ordering food, we live off of apps. But what if there was something more to apps, something a lot more effective, something a lot more instant. Say hello to Progressive Web Apps.
By priyanka kale5 years ago in Journal
Social Media Mistakes You Need to Avoid
Social media is one of the pillars upon which a digital marketing campaign stands. To say it's important would be an understatement. It could pretty much be a deciding factor in regards to your business’ online marketing success. So, take it seriously!
By priyanka kale5 years ago in Journal
What are the Benefits of Responsive Website Design in Business Growth?
Internet accessibility has increased dramatically. Users now access the internet through multiple devices. But this fact has thrown a challenge towards companies providing web design services. Many tackled this by developing websites according to devices, but there’s a simpler, more efficient solution - responsive websites.
By priyanka kale5 years ago in Journal
How to Use Content to Increase Online Sales
The key to a successful business is sales. It is not rocket science to understand why sales are important. With the use of technology and social media, numerous opportunities have opened up in terms of showcasing your product and increasing. But just like the market, the internet can be a tough landscape to stride on.
By priyanka kale5 years ago in Journal
How to Create an Effective Digital Marketing Strategy in 2021?
There's a huge difference between digital marketing before 2020 and now in 2021. The world has been through a major lockdown. Thousands of businesses got shut down, and millions lost their jobs. But it’s all coming back on track.
By priyanka kale5 years ago in Journal
5 Digital Marketing Trends to Watch out for in 2021
Digital marketing is one of the most disrupted industries in the world. What’s hot today could become yesterday’s technology in a matter of months, even weeks. Therefore, you need to stay updated regarding the latest trends in digital marketing. 2021 is going to bring in many changes in digital marketing, and any good digital marketing company in Pune ,India will tell you to incorporate these trends into your marketing strategies right now.
By priyanka kale5 years ago in Journal
