Prasanna Dhungel
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Managing Partner GrowByData - Marketing Intelligence for Brands & Agencies to Boost Performance
Stories (17)
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Amazon SERP Marketing Tactics on Google Shopping
Why is Amazon your biggest competitor on Google? And how can your Search Teams tackle the Persistent Amazon Threat? Believe it or not, in today’s shopping world, 59% of consumers begin their shopping journey on Google. Amazon recognizes the importance of Google on its e-commerce business and spends tens of millions on the search platform every year.
By Prasanna Dhungel3 years ago in Journal
Top 5 Search Metrics for Managers
In today’s competitive market, the search metrics provided by search engines like Google itself are not sufficient for managers to monitor search marketing performance. Emerging tools like Search Intelligence have been filling this need with innovative search data analytics. In this article we will learn about five search metrics managers should track over time to proactively monitor search marketing performance.
By Prasanna Dhungel3 years ago in Journal
Detect Google Shopping Ads Movers & Shakers with Search Intel
Google Shopping is an extremely competitive and volatile advertising platform, but it is a very popular choice for online retail customers, especially in the United States. Retailers therefore compete and spend a lot of advertising dollars to get the maximum ad coverage, keyword coverage, and above-the-fold rank coverage. With a real-time bid optimization algorithm in place, retailers can improve their coverages at every hour across the various locations, making the platform very volatile. Thus, monitoring your ads with real-time data is very important to gain an edge against your competitors.
By Prasanna Dhungel4 years ago in Journal
How to maximize ROAS on Google Shopping ? – Guide to Managers
Google Shopping Ads are a crucial channel for e-commerce stores that drive tons of traffic and sales. This type of ad shows the product image, product title, and price alongside special offers, reviews, and other extensions & annotations that make it easier for a customer to find the right offers they are looking for. Certainly, customers in their messy shopping journey refer to Google to find products they are searching to purchase. Google also gives this important space in their SERP results for this ad type for customer e-commerce related search queries. Around 85% of eCommerce search query ads of this ad type are seen above the fold. Therefore, this ad type is very popular among customers and retailers can expect consistent returns from this ad type. Due to this high level of effectiveness, all online retailers including e-commerce giants like Amazon and Walmart have spent huge dollars on this platform making this a super competitive retail e-commerce advertising option hence difficult to maintain a good average ROAS.
By Prasanna Dhungel4 years ago in Journal
Winning the Walmart Buy Box in 2022
Winning the Walmart Buy Box means getting your products on the top of the searched item list for either type of seller: 1P (first-party) or 3P (third-party). Positioning your products in the buy box is the key to more traffic, reviews, and sales. The Buy Box plays a crucial role whether you are a supplier or seller in the Walmart marketplace. You have to put your best listing forward to win the buy box since the buy box greatly influences the shopper’s behavior.
By Prasanna Dhungel4 years ago in Journal
Walmart SEO Guide 2022
Walmart is the third-largest marketplace and it is continuously growing. In 2020, around $92 billion of goods were sold on Walmart in the US market only. It demonstrates the importance of Walmart for Third-party sellers on US Marketplaces.
By Prasanna Dhungel4 years ago in Journal
Halloween Costume & Candy Shopping Ads Insights
This Halloween season has certainly been different compared to previous years, amidst the COVID19 pandemic. In our most recent blog post, we analyzed retailers with the most aggressive pricing strategies for costumes and candies. For our next analysis, we’ve ranked the top ads for costumes and candies. Using GrowByData Ad Intelligence solution, we collected and analyzed the Halloween shopping ads data of 1,282 highly competitive broad-match type opportunity keywords for Halloween costumes and candies with a monthly search volume of up to 25 Million (per Google’s Keyword Planner). The product information and ad data were collected daily from October 6th to October 28th, from 4 states in the US – Virginia, Ohio, California, and Oregon.
By Prasanna Dhungel4 years ago in Journal
Google Shopping Ad Insights for Health & Beauty
Our experts collected and analyzed the ad data from 327 broad-match type opportunity keywords for the month of January 2021. Using our Search Intelligence Solution, we found a total of 127,737 ads with 10,610 unique ad titles from almost 2K sellers/advertisers. Below are some interesting insights our experts were able to extract from the data. The following Insights include: who were the top advertisers for the month, what range of products were advertised the most, and what kind of ad extensions were used the most during the month.
By Prasanna Dhungel4 years ago in Journal
Holiday Shopping Special Offers/Promotions -Regional Analysis
To understand this year’s holiday shopping trends, our experts at GrowByData recently analyzed the special offers and deals seen in Google Shopping ads for Black Friday, compared to Cyber Monday. The data showed record-breaking Black Friday promotions.
By Prasanna Dhungel4 years ago in Journal
Amazon SEO Guide 2021 – Improve Your Product Visibility
Amazon is one of the biggest marketplaces in the US. As one of the core platforms to buy and sell products, it has become the catalyst for the success of various eCommerce businesses. With an increasing number of consumers and sellers on the platform, e-commerce businesses cannot help but start to implement every technique and optimization process to have a chance at increasing visibility and driving conversion to their product listing page on the platform.
By Prasanna Dhungel4 years ago in Journal
1P vs 3P Sellers – Pros and Cons on the Walmart Marketplace
Walmart is a leading e-commerce giant globally which has come to the forefront as one of the biggest online retail platforms. According to NRF, Walmart is the largest retailer in the US, based on the sales with more than 4,700 stores across the country. Walmart Marketplace is now comprised of thousands of sellers and it is still growing. Walmart’s online sales grew 79% for its fiscal year 2021 and the shoppers are not just browsing or comparison shopping, they are adding products to their virtual cart.
By Prasanna Dhungel4 years ago in Journal
3 Steps of Digital Shelf Optimization To Win More Sales
What is Digital Shelf? The digital shelf is the online version of how and where a particular brand’s products are shown online. And Digital Shelf Optimization is the process of continuously optimizing your brand’s presence on the digital shelf to be prominent across channels. It is the process of increasing your brand visibility by optimizing for both search engines as well as for digital shoppers.
By Prasanna Dhungel4 years ago in Journal
