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Joined May 2021

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9 Actionable Online Holiday Strategies and Tactics for Your eCommerce Business
Continuing our thread of holiday-centered blog posts, today we will look at how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics. These ideas will help you generate sales, build a strong relationship with your customers, and close another year with a bang.
By POWR4 years ago in Journal
6 Ideas To Repurpose Your Email Marketing Campaign
Email is one of the most widely used communication channels today by digital marketing companies, but there are still plenty of opportunities to make it even more effective for your business.
By POWR4 years ago in Journal
Why Aligning SEO and PPC Can Help You Increase Profit Rates
Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions. But there seems to be a split in schools of thought when it comes to SEO and PPC. Many claim that SEO is the best way to generate website traffic, while others still stand by PPC to generate higher traffic more quickly.
By POWR4 years ago in Journal
SMS Marketing vs. Social Media Ads: Which One Should You Choose?
SMS marketing and Social media ads are great marketing channels to scale your business online and boost conversions. On the one hand, you have over 4 billion users using social media, making it very effective.
By POWR4 years ago in Journal
Top 5 Online Halloween Marketing Ideas for Your eCommerce Business
Did you know that Halloween is the fourth most popular holiday in America? The top three are Christmas, Thanksgiving, and Easter. This means there’s a lot of potential for skyrocketing your online sales during the spooky season. And yet, only a few eCommerce businesses put in the time and effort to create a Halloween-themed holiday marketing campaign. We hope you’re already taking advantage of this holiday and running your campaign. If not, don’t worry -- take a look at these 5 Halloween marketing ideas to boost sales for your business this spooky time of year.
By POWR4 years ago in Journal
How Can eCommerce Brands Leverage Coupon Marketing to Improve Referral Customer Acquisitions?
Today's customers are savvy, and they are very well aware of how to capitalize on offers and coupons provided by brands. 63% of online buyers say that they want coupons to be more accessible. Though it is more beneficial to customers, e-marketers can also use it to make profitable sales.
By POWR4 years ago in Journal
5 Tips for Providing the Best Customer Service During the Holiday Season
The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers. After all, 56% of shoppers choose a different shopping experience from last year’s Christmas period due to past experiences. The following tips will ensure that your customers don’t fall into that statistic and that they keep coming back to your eCommerce store time and time again.
By POWR4 years ago in Journal
Tired Of Dissatisfied Customers? Use These 7 Tips To Handle Customer Complaints Effectively With Chatbots
Are you tired of the massive number of complaints you receive on multiple platforms? These complaints, when left unattended, lead to long negative reviews impacting your future sales. Hence, it’s crucial to keep your current customer base content along with landing new customers.
By POWR4 years ago in Journal
Challenges of Running Multi-Channel Ecommerce Marketing Campaigns
Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right. What’s more, the struggle to maintain communications with customers across all channels can create inconsistencies, making it harder to gather data and present a consistent brand image.
By POWR4 years ago in Journal
5 POWR Apps to Use For Marketing Your Holiday Deals This Season
Previously we discussed how you can create a holiday marketing plan for your online business. In this week’s article, we’ll look at how you can complete your plan with some POWR apps to reap the benefits of the holiday season. The following apps will help you achieve your business goals for the year and build a good relationship with your existing and potential customers.
By POWR4 years ago in Education
17 Instant Message Marketing Tips to Boost Your Sales
Most modern businesses focus on apps as their sole method of mobile marketing. Apps are an excellent mobile marketing channel because of the interactive experiences they offer customers, but they’re not always the quickest way to communicate with your customers: instant messaging is. Instant messaging compares competitively with both apps and email marketing.
By POWR4 years ago in Journal
Leverage Product Reviews To Improve Consumer Confidence
One of the best things that consumers now have access to would be product reviews. Every consumer who has bought a product from a business can now review what they purchased.
By POWR4 years ago in Journal