Philip Driver
Bio
A former CMO with over 20 years' experience delivering D2C solutions for Canon, EA, Ubisoft & Wileyfox. He has an MBA from Warwick Business School where he specialised in measuring digital transformation.
Stories (6)
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Tips to Market your Brand on WeChat in China
Are you looking for an effective way to market your brand in China? Than WeChat, the most popular mobile messaging, social networking and payment app. With over 827.2 million users in China alone, WeChat is a major platform to reach a huge audience across multiple markets. From driving e-commerce sales to providing engaging with users, it can do it all. However, successful marketing on WeChat requires a unique approach that factors in the features and subtleties of this popular Chinese app. In this blog post we’ll look at some key tips and strategies to help you get maximum exposure for your brand on WeChat so that you can increase exposure and reach out to millions of potential customers
By Philip Driver8 months ago in 01
What is Influencer Marketing? Evolution of Influencer Marketing
Influencer marketing has continued to evolve and maintain its position as a prominent strategy in the digital marketing landscape. It remains a powerful tool for brands to connect with their target audience and drive meaningful engagement. However, there have been notable changes and trends shaping the influencer marketing landscape.
By Philip Driver9 months ago in 01
5 Basic CRM Requirements to Keep your Gamers in the Game
At the last count there were 2.7 billion gamers worldwide, and the market is predicted to be worth over $178.73 billion by 2021. 56% of gamers play multiplayer games at least once a week, 60% of American gamers play every day. 34 new games are released on Steam daily.
By Philip Driver10 months ago in 01
What is Digital Transformation & Why it Matters
It’s easy to dismiss “Digital Transformation” as another business buzz word, or cliché or shorthand for “moving everything to the cloud”. But doing so could mean missing out on a serious growth opportunity for your business.
By Philip Driverabout a year ago in 01
What can Marketing Automation do for You?
What marketing automation is, what it isn’t, and what it can deliver Automation is taking over everywhere, from ordering kiosks in McDonalds and self-checkout machines in supermarkets, to robots on car assembly lines and running warehouses. We’ll soon get used to seeing driverless cars on the roads and AI technology refereeing football matches.
By Philip Driverabout a year ago in 01
