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Strategic collaborations to offer bonus-value gift cards to inflation-hit consumers

The cost of living has surged rapidly over the last 12 months in the United Kingdom. Soaring food products prices including bread, cereal, and chocolate have also pushed the food inflation to a 45-year high in the region. The rising cost of food, coupled with higher energy prices, is dampening the disposable income, as the increase in pay for most consumers is not keeping up with the surge in product prices.