Outsourcing Technologies

Fundamentals of Search Engine Marketing Services in India

Search Engine Marketing refers to the practice of formulating strategies and paying for them to enhance the visibility on the search engine result pages. It is paid search marketing, wherein the brands pay for their ads to show up on the search engine’s result pages. The search engines choose some target keywords so that the brand’s ad shows up on the result page when the users type those keywords. The brand has to pay only in the case when the user clicks on the ad.