Ouns Hussain
Joined November 2024
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Custom Packaging with Consistent Brand Colors: is maintaining a unified colour scheme across the brand important?
What colour comes into your mind when you think of Ferrari? Red. The specific red of Ferrari, Rosso Corsa that beautifully contains the powerful engine inside also contains the power of the brand. Rosso Corsa, translated as Racing Red represents the lifeblood of the brand and racing heritage of Italy. Out of 1000 Ferraris produced almost 421 are red, projecting it as an iconic brand-specific colour that has effectively achieved the targeted consumer perception.
By Ouns Hussainabout a year ago in Art
