The Walt Disney Company
How to Create a Successful Animated Franchise: Lessons from Zootopia and Frozen
In the world of animated cinema, franchises have become the most lucrative properties for studios. These franchises not only bring in massive box office revenues but also inspire a wide range of merchandising opportunities, theme park attractions, and other ancillary products. One excellent example of such a successful franchise is Disney's Frozen and Zootopia. Both franchises have captivated audiences worldwide with their memorable characters, engaging stories, and captivating visuals. If you're an aspiring animator or a filmmaker interested in creating your own successful franchise, here are some essential lessons to learn from Zootopia and Frozen.
