Nick Brown

What is Demand Generation in marketing & How is it Different from Lead Generation?

What is demand generation? First, let’s define demand generation. This is the process that revolves around creating brand awareness and demand for your company’s products or services. It helps expand your audience, drive traffic, and generates buzz. You may think, based on this definition, that demand generation is only focused on generating value. However, demand generation is actually shorthand for the data-driven strategies used for the purpose of generating interest and awareness. Demand generating can be compared to throwing bait into the river to attract as many fish as you can towards your boat.