Muhammad HUzaifa

Crushing It!

The Foundation of Crushing It! Gary Vaynerchuk starts the book by discussing the importance of personal branding in the digital age. He believes that anyone, from a small-town entrepreneur to a large corporation, can use social media and online platforms to build a recognizable personal brand. Personal branding, according to Vaynerchuk, is no longer just about self-promotion. It’s about authenticity, providing value to your audience, and being consistent across platforms.