Mickey Markoff
Bio
Mickey Markoff is best known as an airshow producer of the Air and Sea shows in S. Florida. He is also President of MDM Group, an innovative marketing firm. Markoff is EIC of the publication "Warrior Stories".
Stories (17)
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The ‘Net Worth’ of Legacy & Mickey Markoff’s Vision
This article was previously published by Mickey Markoff on his website. In a world where the measure of success is often quantified by financial metrics, the true essence of 'net worth' can sometimes be overshadowed by the glare of dollar signs. We see this often with the commercialization of holidays. Memorial Day is no exception. Despite its true meaning being that of gratitude and somber reflection upon the sacrifices of our nation’s heroes, the takeaway of the day for many is the store sales. However, one man with a vision set out to change that in the 1990s, and never looked back. Decades later, Mickey Markoff, Executive Producer of the Hyundai Air and Sea Show, now has a diverse team behind him to help carry out that vision. Each year on Memorial Day Weekend, the Hyundai Air and Sea Show unfolds on Miami Beach, redefining the conventional metrics of value and success. The Air and Sea Show, conceived and nurtured by visionary Mickey Markoff, serves as a testament to a different kind of 'net worth'—one measured not in currency, but in honor, gratitude, and national pride for those who dedicate their lives to serving our country.
By Mickey Markoff2 years ago in Serve
Remembering Everyone Deployed on RED Friday
Each week, as Friday rolls around, many 9 to 5ers may reach for their blue jeans for causal Friday. A few more across our brave nation may go a step further and reach for a vibrant shade of red to contrast their jeans. This act may go on for several months without notice—years even. For many, it is a small but powerful gesture towards something that is more important than a fashion statement. It's a silent nod of respect and remembrance, symbolizing a national sentiment to Remember Everyone Deployed (RED). Wearing RED is an act of symbolism and solidarity. Many across our great nation may be unaware of this practice, and so we seek to diver into the significance of the day, origins, and how it connects with the broader mission of Memorial Day, which commemorates the sacrifices made by countless service members.
By Mickey Markoff2 years ago in Serve
National Hire a Veteran Day - Paying Tribute to Our Nation's Heroes
This article was previously posted by Mickey Markoff on LiveJournal. July 25 marks National Hire a Veteran Day, a day designated to bring attention to the potential and value our veterans bring to the workforce and encourage companies to consider these dedicated individuals for open positions. At the heart of this national awareness day is the recognition of the incredible sacrifices our military veterans have made and continue to make. This sentiment of acknowledging, respecting, and supporting veterans is deeply intertwined with the mission of the Hyundai Air and Sea Show, executive produced by Mickey Markoff.
By Mickey Markoff2 years ago in Serve
Maximizing Your Event's Visibility: The Power of Multidimensional Marketing
In today's crowded event landscape, simply announcing an event is not enough to attract attendees. With so many competing events vying for attention, organizers must be strategic and targeted in their marketing efforts to ensure their event stands out from the crowd.
By Mickey Markoff3 years ago in 01
Mickey Markoff on the 2022 Hyundai Air and Sea Show
The 2022 Hyundai Air and Sea Show went off without a hitch, drawing crowds of eager beach-goers to Miami on Memorial Day Weekend to pay tribute to our nation's heroes. The event has become a staple in South Florida since Mickey Markoff brought the concept from Chicago to the Sunshine State.
By Mickey Markoff3 years ago in Wheel
The History of Marketing Is Changing. Are You Keeping Up?
This article was previously published by Mickey Markoff on Tricky Enough. What does it mean to work in marketing? The answer depends on who – and when – you ask. Like most industries, marketing has undergone a number of transformations over the years. In the 1950s and 1960s, marketing was perhaps not so unlike those cringe-worthy ad campaigns that we have become so accustomed to balking at in the modern day. From tobacco advertisements that claimed cigarettes would leave your throat feeling fine to alleging doctor’s endorsements, it is safe to say that the face of marketing has changed significantly in the modern day.
By Mickey Markoff4 years ago in 01
The Power of User-Generated Content
This article was previously published by Mickey Markoff on Medium. “Marketing” — like many industries, it has gone through several changes over the years. Like most things, it has adapted in order to survive. Innovations have moved the goalposts for marketing to the point where one could easily say the industry is unrecognizable when compared to just a few short decades ago.
By Mickey Markoff4 years ago in 01
What’s the Best Way to Start the New Year? Gratitude.
This article was previously authored by Mickey Markoff and published in Inspirationals. 2021 is officially over, and the world has ushered in a new year. The marking of a new year is a time when many seek to make a fresh start. Given the global challenges of 2021, this annual ritual may take on even more significance. Resolutions to perhaps start a new health regimen, to be more mindful, to spend more time with family—the options are as diverse as each of us, but they share commonalities to show us just how similar we all are. At our core, we all essentially want the same things: to give and receive love, to be secure, happy, and healthy. Our paths to these things may be different, but we each ultimately seek out the same things.
By Mickey Markoff4 years ago in Humans
The Best Things in Life Are Free -Marketing Tells You Otherwise
This article was previously published on Mickey Markoff's Hubpages in 2021. The best things in life are free Many say the best things in life are free, and this old adage is one which rings true throughout the ages. Ask your average person about the most memorable moments in their lives, and chances are good that you will hear several stories that recount things like a child being born, falling in love, and other similarly beautiful beats in time. The likelihood of one of those moments being a time they once stood in line for the latest mobile phone or watched their favorite movie? Slim to none. As enjoyable as entertainment and technology can be - and the potential it has to enrich our lives - there is simply no replacement for the real-life interactions with those we hold dearest in our lives.
By Mickey Markoff4 years ago in Confessions
Why You Should Say I’m Sorry to Yourself First
This article was previously published by Mickey Markoff on Hubpages. What does the phrase, "I'm sorry" make you think of? Maybe the first thought that comes to your mind is one where you accidentally bumped into the grocery store, and this is the phrase du jour. In lieu of 'excuse me', 'I'm sorry' makes a suitable, and regular replacement in your daily life. If this resonates you are not alone. Many people over-use the statement so much so that it can often lose its meaning.
By Mickey Markoff4 years ago in Humans
2022 Air & Sea Show-Founder Mickey Markoff Honors Original Vision
This article was previously published by Mickey Markoff on Newsbreak. If you have lived in South Florida over the last few decades, chances are good that you have either heard of or attended on the infamous Air and Sea Shows on our State’s beaches. The locations may have varied slightly throughout the years, but the mission and vision has remained consistent. Founder and Executive Producer of the Air and Sea Show, Mickey Markoff, has been passionate about the importance of paying tribute to our nation’s heroes since the event’s inception, and carries this through in each one of his annual events.
By Mickey Markoff4 years ago in Serve
