Michael Kazma

Accessible and Attractive: How Lowering Barriers Builds Brand Loyalty

In a competitive marketplace, companies face the constant challenge of attracting and retaining customers. One effective strategy is reducing barriers to entry, such as eliminating minimum order requirements. By making products and services more accessible, businesses invite a wider audience to engage and experience their offerings without hesitation. This approach not only encourages initial purchases but also fosters trust and loyalty over time, creating a strong foundation for long-term customer relationships.