Marina Korobeynikova

Cultural Intelligence: Building Bridges for Global Product Success

The world is rapidly globalising, and businesses are incessantly exploring international markets, eager to broaden their horizons and capture new opportunities. While this global outreach offers expansive avenues for growth and profit, it equally poses the risk of navigating uncharted cultural intricacies. Ignoring the profound undercurrents of local customs and values can result in not just missed opportunities but also substantial financial blunders.