Marina Korobeynikova
Joined December 2023
1 story
Bio
I am a seasoned technology business development executive, currently serving as the Head of Business Development for New Markets Launch at Yandex.
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Cultural Intelligence: Building Bridges for Global Product Success
The world is rapidly globalising, and businesses are incessantly exploring international markets, eager to broaden their horizons and capture new opportunities. While this global outreach offers expansive avenues for growth and profit, it equally poses the risk of navigating uncharted cultural intricacies. Ignoring the profound undercurrents of local customs and values can result in not just missed opportunities but also substantial financial blunders.
By Marina Korobeynikova2 years ago in Earth
