MANSOUR CHEKKOR

EMAIL MARKETING STRATEGY FOR ONLINE BUSINESS

1. Introduction With the growth of social media, email marketing has become more relevant than ever before. Email marketing is a great way to build your brand, gain customer loyalty and increase sales. Content is the most important part of any email you send out. It's what will keep people reading so they can find out more about your brand, products or services you offer. The content should be relevant to your audience and include a call to action at the end.