M.Kamran Siddiqui

Five Principles of Effective Logo Design

Definition of logo design is the following: A logo is the visual representation of a company, product or service. It can include of simple shapes or complex designs and is often used on products, packaging and other advertising materials. A good logo should be easy to remember as well as simple. It also needs to be versatile and represent the business or product it represents well. Popular logo design guidelines include avoiding immoderate gradients or sharp lines, using a neutral color palette, and keeping the logo simple. A good logo always be memorable and consistent across all media and help promote the brand of company and message to consumer.