LoyaltyXpert
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Go Beyond Offers & Discount!
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Building A Loyalty Program Help You Using Customer Data
“Data is the new oil.” The famous quote of British mathematician Clive Humby is so true in the digital era. When businesses collect accurate information, refine and structure it, then they can derive a lot of value from the available data. Collecting the right data can mean the difference between success and failure.
By LoyaltyXpert3 years ago in Journal
Telecom Loyalty Programs: Rewards And Examples – Guide 2023
If you are a telecom entrepreneur, then ensuring customer loyalty should be your main focus. That’s because customer churn rates are extremely high in the industry. As per the Database Marketing Institute, the churn rate for telecom businesses averages between 10 and 67 percent per year.
By LoyaltyXpert3 years ago in Journal
5 Myths About Loyalty Program Marketers Need to Burst 2023
Beware of false knowledge, “It’s more dangerous than ignorance.” The statement of George Bernard Shaw is extremely relevant for those business owners and marketers who have many misconceptions about loyalty programs. By harboring the myths, they not only forego the benefits of loyalty programs but remain far behind the curve.
By LoyaltyXpert3 years ago in Journal
5 Benefits of Digital Loyalty Programs That Can Grow Your Business
The traditional card-based B2C and B2B loyalty programs, which were introduced commercially in the 18th century, underwent a sea change between the 2000s and the 2010s. The transformation was a result of the rapidly changing digital landscape and the growing popularity of smartphones and mobile applications.
By LoyaltyXpert3 years ago in Journal
6 Best B2B Loyalty Programs in India
From Air India to Zomato, almost all major B2C companies in India provide some kind of loyalty program for their customers. As per a study conducted by Accenture, nine out of every ten B2C companies have some type of loyalty program in place.
By LoyaltyXpert3 years ago in Journal
Why You Must Rethink Traditional Loyalty Schemes?
As per a Bond Brand Loyalty report, an average customer is enrolled in more than 14 different loyalty programs at any given time. In such a situation, it becomes extremely difficult to command a strong sense of loyalty. It becomes even more so when digital loyalty programs and channel loyalty programs are regarded just as a scheme and not as a way to strengthen strong bonds with customers and business partners.
By LoyaltyXpert3 years ago in Journal
Loyalty Programs Trends: Understanding Buyer Behavior Data
Can loyalty programs help in understanding buyer behavior? The answer to the question is a resounding “Yes!” By collating and analyzing generated through digital loyalty programs, more particularly B2B loyalty programs, B2C loyalty programs, and channel loyalty programs, businesses can understand the buying behavior of their customers.
By LoyaltyXpert3 years ago in Journal
B2B Loyalty Programs: Boost Your Customer Retention and Growth
If you’re a marketer or an entrepreneur, you know the importance of loyalty for your company. Whether you deal with customers, influencers, or business partners, you want them to remain loyal to your brand for as long as possible.
By LoyaltyXpert3 years ago in Journal
Emotional Loyalty – The Value of Emotional-Driven Engagement
The concept of loyalty programs has been around for many years. The traditional approach to loyalty programs was based on providing discounts, coupons, or points-based systems to encourage customers to return to a business.
By LoyaltyXpert3 years ago in Journal
How to Run Successful Loyalty Programs Without Offering Discounts
Discount! The eight-letter word has the power to attract new customers, increase sales, and enhance inventory turnover. Being one of the oldest forms of sales promotion, it has been used by almost all businesses at least once since their inception. But can it enhance brand loyalty?
By LoyaltyXpert3 years ago in Journal
