Lindsey Maguire
Bio
I'm the Influencer Marketing Account Coordinator at MoreInfluence. I'm passionate about different types of media and the power it has in today's society. I have a Bachelor's Degree in Media and Culture with a minor in Communication studies.
Stories (5)
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3 Ways to Craft an Influencer Marketing Campaign That Rises Above the Social Noise
Brands compete for visibility on social media platforms. A challenge that many organizations face is social media noise, where a message is either muted or drowned out by the unorganized chorus of other messages and aggressive ad campaigns. Decreasing attention spans, diminished consumer patience, increased ad aversion, and the growing use of ad blockers complicate matters.
By Lindsey Maguire3 years ago in Motivation
Insights From an Influencer: 4 Reasons Why Brand Alignment Is Critical
Brand alignment is a critical consideration as brands seek the best influencers for partnerships. Organizations that fail to attract the best talent aligned with their message miss out on opportunities, and may alienate potential customers, clients, and partners.
By Lindsey Maguire3 years ago in Journal
5 Ways to Repurpose User-Generated Content to Boost Influencer Engagement Rates
Your customers can become some of your most active content creators, and some of your most loyal, raving fans. Their comments on social media, their interactions in product forums, their product reviews, and even their blogs, YouTube videos, and professional papers can become important inputs for influencer campaigns, especially in the competitive arena of B2B sales.
By Lindsey Maguire3 years ago in Motivation
Great Expectations: 5 Myths About Influencer Marketing
The last few years have seen increasing demand for influencer marketing as one of the hottest topics in the digital marketing world. As more and more brands pour money into this relatively new form of marketing, there are bound to be myths and misconceptions about what it takes to build a successful influencer marketing strategy. Moreover, brands often tend to have some unrealistic expectations about working with influencers.
By Lindsey Maguire3 years ago in Lifehack
6 Ways to Create an Engaging Influencer Content Strategy
Is influencer marketing part of your overall marketing strategy? If not, it’s time to get onboard! The rise of social media created a massive industry that allows brands to authentically connect with audiences using the right messaging and the power of social proof. In fact, influencer marketing gives over 11+ times the return on investment compared to traditional strategies. That’s huge!
By Lindsey Maguire3 years ago in 01
