Leo Digital Agency

Digital Marketing

Promoting brands through digital channels such as the internet, email, social media, and web-based advertising is known as digital marketing. This also includes text and multimedia messages as a marketing channel. Digital marketing covers a wide range of marketing activities, from developing and managing a website, to creating and managing digital content, to planning and executing digital marketing campaigns. It also includes the use of data and analytics to understand how people interact with digital media, and how to optimize digital channels to better meet marketing objectives.