From the ’90s to Today: How One Brand Helps Carry On the Sunday Best Tradition. AI-Generated.
The Sunday Best Tradition and the People Who Keep It Alive
On a Sunday morning, before the first hymn is sung and before the pastor begins to preach, something special happens in churches across the country. It’s not loud or flashy. It’s quiet, almost like a slow parade. Women walk through the doors dressed in their “Sunday Best” — suits with neat lines, colors that seem to fit together like they were made for each other, and hats that sit proudly on their heads like crowns.