Karina Toki

Strategic Brilliance: Delayed Release Fuels Barbie's Box Office Triumph

In a captivating and exclusive interview with The Wrap, David Zaslav, the accomplished president of Warner Bros. Discovery, unveiled an intriguing strategy surrounding the long-awaited film "Barbie," directed by the acclaimed Greta Gerwig. To the excitement of millions of fans, Zaslav announced that the film's debut on the popular streaming platform HBO Max would be postponed until the end of the year. Anticipation soared, as enthusiasts realized they would have to wait a little longer to witness the beloved doll come to life on their screens.