kalai ramamoorthi

INFLUENCER MARKETING

Influencer marketing is a form of marketing in which brands partner with individuals who have a large following on social media platforms in order to promote their products or services. The influencer uses their platform to promote the brand to their followers, who are typically interested in similar products or lifestyles. This form of marketing aims to tap into the trust and influence that influencers have built with their followers in order to drive awareness and sales for the brand.